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This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats.

• Sales Rank: #7233972 in Books
• Brand: Brand: Mcgraw-Hill College
• Published on: 1996-10
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 7.75" w x 1.25" l,
• Binding: Hardcover
• 688 pages

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• Used Book in Good Condition

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